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- [BONUS] An Insiders look at the 2022 Twitter Takeover
[BONUS] An Insiders look at the 2022 Twitter Takeover
Choosing to be a student of hardship rather than a victim
[~6 Minute Read]
Finding Meaning in Hardship
Most people know about the Twitter Takeover.
Elon Musk bought Twitter for $44B in October 2022. (That’s a number I still don’t even comprehend.)
It was really a battle between the Twitter Board, Twitter Executives, Elon, and the legal system.
Employees (and their well-being) were merely collateral damage.
Ultimately, there was so much out of my control with the whole experience. I only had one option: focus on what I can control.
What could I control? My response to hardship.
This didn’t make the experience not suck. But it turned my mind from being a victim of circumstances to a student of life.
For my personal and career progression, it was certainly a crucible of leadership; an inflection point of my growth.
Said another way, it was an opportunity for me to find meaning in hardship.
Our recent research has led us to conclude that one of the most reliable indicators and predictors of true leadership is an individual’s ability to find meaning in negative events and to learn from even the most trying circumstances.
Put another way, the skills required to conquer adversity and emerge stronger and more committed than ever are the same ones that make for extraordinary leaders.
I don’t share this story because I think I’m special or my story is special. Anyone who has been laid off has a story to tell.
I share this because there are valuable lessons in it for myself, and possibly another person out there.
The Almost Layoff
On November 4, 2022 Elon Musk laid off 50% of Twitter staff. I was fully expecting to be a part of that.
Except, something went wrong. I wasn’t laid off.
At around 3am, I was awake. I don’t remember why; it was probably one of my kids poking me for some reason.
Knowing that the layoff day had come, I searched for a layoff email in my personal inbox.
No email. Weird.
I opened my work laptop. Weird, I still had access to everything.
And that’s when I saw it: a new email from Elon Musk at the top of my inbox.
For some very strange reason, I was sparred from the terrible experience of being laid off and had the joy of continuing to work at Twitter under Musks management.
…but what I felt was quite opposite.
That email, to me, indicated that I had to carry the burden of working in Musk’s Twitter. A layoff would’ve been a sweet release from the chaos I was living in.
Don’t get me wrong: Musk’s Twitter isn’t by nature evil.
Rather, his Twitter was a culturally divisive one.
In his own words, Twitter 2.0 would be “extremely hard core, putting in long hours”.
Being good at my profession is certainly fulfilling, but the only thing I want to be “extremely hard core, putting long hours” into is being the best husband and father possible.
Sorry Musk, clearly we have a cultural difference and we can agree to disagree on how to spend our time during the week. Honestly, best of luck to you but I cannot join you on that path.
But I digress; back to the actual story.
That email telling me I wasn’t laid off was confusing.
Death by Radio Silence
I still remember logging into Slack the following day to see who remained among the carnage.
Fear had settled in throughout the company.